media investment and dealmaking, and the changing value of attention.

Branded Entertainment

What happens when marketers become producers, financiers and creators? This theme explores why and how notable brands are becoming custom creation companies by telling their own stories and controlling their narratives via feature-length and short-form entertainment. A panel titled  The Brand Becomes the Story  will look at how the rapid rise of microdramas and vertical storytelling is opening new opportunities. Another discussion called  Funding the Next Great Story  will examine the financing of original films and immersive works.

Intellectual Property

How is IP built, developed and distributed? Among the panels that will dive deep into this theme is the  Who Owns the Sports Story Now?  discussion on how athletes, creator-reporters and social-native publishers shape sports narratives in today's media landscape.

Power, Platforms, Partnerships

How are partnerships and influencers reshaping the landscape? The  Your Logo Isn't the Partnership  panel will debate why logo placement alone is no longer enough and how the strongest partnerships retain and engage loyal audiences. Two exciting sports discussions include  Women's Sports Are Rewriting the Playbook  and  Where Did the Game Go?  about how sports discovery is changing. Elsewhere,  The Future of News, According to the People Who Have Lived It,  will analyze the future of audience trust and relevance for newsrooms in an increasingly fragmented media landscape.

Secrets of AI, New Tech, New Playgrounds

With advancements in AI and interactive media, what's next in fan experience? Panels such as  The Next Sports Empire Won't Be Built Like the Last One  and  The Infinite Feed: Who Owns Attention, Talent and the Future of Human Creativity?  will discuss what content is valuable amid AI-related anxieties and fears.

Brand, Fan and Creator

How are creators, athletes, fans and brands building businesses, communities and cultural influence on their own terms? Bucking traditional media opportunities is what's trending these days as talent seemingly no longer needs to rely on sponsorship and media conglomerates to make it big with their own content, according to the  Brands Don't Chase Culture Anymore. They Create It  and  The Creator Economy Is Mispriced  panels.

The Attention Economy

What earns attention? Media investment is moving as viewing behaviors shift and companies adapt and innovate how content is delivered and monetized. The  Live Sports Is the Hook. What Makes Viewers Stay?  panel will explore how streamers turn the massive audiences drawn by live sports into lasting subscribers, deeper engagement and broader viewing across news and entertainment.

After the discussions during the day, networking opportunities include cocktail hours as well as the Jupiter Living Garden party on Wednesday evening and Havana Nights party on Thursday evening.

In an evolving digital realm that lies at the intersection of media, entertainment and sports, the need for a key event like Jupiter Festival Miami has become abundantly clear. The festival is for anyone in the industry who wants to connect with and learn from the best.

To learn more about Jupiter Festival Miami, click here. Don't miss out on the festival leading the next wave of content. For the most up-to-date agenda, visit jupiter-miami.com/agenda-2026.