Police in North Hollywood are seeking the public's help in locating and identifying the driver who hit and killed a 71-year-old woman over the weekend.

The hit-and-run was reported at about 9:30 p.m. Saturday on Lankershim Boulevard, just north of Oxnard Street. There, the driver of an SUV made a U-turn on Lankershim Boulevard to travel north. At the time, the woman was crossing Oxnard Street outside the crosswalk and the driver struck her.

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Paramedics were called to the scene, where they determined the woman was dead. Her identity is being withheld while her family is notified of her death, the Los Angeles Police Department said.

The driver responsible for killing the woman was traveling in a dark red Ford SUV, LAPD said.

Authorities ask anyone who witnessed the hit-and-run or who was in the area at the time to contact LAPD's Valley Traffic Division at 818-664-8033. Anonymous tips can be made by contacting Crime Stoppers at 800-222-TIPS.

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